Magic Seed is a band of visual storytellers united by a deep love for the creative process. 

Magic Seed is a full service production company self-motivated to experiment, evolve, create at the leading edge of our craft. Through sight, sound, empathy, and passion we elevate stories to strike an emotional chord within our audience. We celebrate radical inclusion and individuality and believe everyone has a story to tell.

We join our clients as creative partners and fellow makers to discover the most compelling way to elevate their project. We’re led by a founding team with roots in the music industry and over a decade of experience working on branded content, commercials, music videos, television shows, and experimental media for the world’s most relevant brands and agencies. And we’re backed by some of our industry’s next generation production talent looking for opportunities to prove their vision.

Our definition of success isn’t just crafting an amazing final product, but also creating a lasting relationship with our clients built on integrity and good vibes with the promise of doing greater work together.

MagicSeed_Bio-Lagan

Lagan Sebert

Director & Executive Producer

Lagan Sebert is a founding partner in Magic Seed Productions.  He is focused on creating innovative approaches to media creation.  As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio,PBS, T-Mobile, and Apple. He has worked with A-List talent from every corner of the entertainment industry.  As a director Lagan has won Cannes Gold Lions, Clios, and Webbys. Lagan is focused on developing original content.

Lagan Sebert

Director & Executive Producer

Lagan Sebert is a founding partner of Magic Seed Productions. Lagan has worked as a director, producer, writer, and journalist focusing on creating content that seeks to impact our world and culture in a positive direction. Lagan has developed and sold multiple TV shows, books, and films. He is an award-winning journalist and filmmaker who holds a masters degree in journalism and public policy from American University. He is a Peace Corps alum and lives in Maplewood New Jersey with his wife and two children.

Lagan Sebert

Director & Executive Producer

Lagan Sebert is a founding partner of Magic Seed Productions. Lagan has worked as a director, producer, writer, and journalist focusing on creating content that seeks to impact our world and culture in a positive direction. Lagan has developed and sold multiple TV shows, books, and films. He is an award-winning journalist and filmmaker who holds a masters degree in journalism and public policy from American University. He is a Peace Corps alum and lives in Maplewood New Jersey with his wife and two children.

MagicSeed_Bio-Sandra

Sandra Sampayo

Project Manager & Executive Producer

Sandra Sampayo is a founding partner in Magic Seed Productions.  An entertainment professional who got her start at MTV in 1998. She was Senior Manager of Music Programming and Talent and Artist Relations when she left in 2006. Sandra has produced and developed content across Viacom’s international channels MTV, VH1, and Nickelodeon and was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs. In recent years she has been instrumental in bringing projects to life with NBC, MTV, Google, and Apple TV among others. Sandra is currently focusing on producing original content and serving as executive producer on several projects currently in the development.

Sandra Sampayo

Project Manager & Executive Producer

Sandra Sampayo is a producer, television host, and actress who has been in the entertainment industry for the past 20 years. She has worked with an array of international artists ranging from Shakira to The Rolling Stones, and served as the Senior Manager of Talent and Artist Relations & Music Programming at MTV Networks Latin America for almost a decade. As a producer, Sandra has been involved in numerous productions for various networks including several within the Viacom family. Sandra is a founding partner of Magic Seed Productions.

Sandra Sampayo

Project Manager & Executive Producer

Sandra Sampayo is a producer, television host, and actress who has been in the entertainment industry for the past 20 years. She has worked with an array of international artists ranging from Shakira to The Rolling Stones, and served as the Senior Manager of Talent and Artist Relations & Music Programming at MTV Networks Latin America for almost a decade. As a producer, Sandra has been involved in numerous productions for various networks including several within the Viacom family. Sandra is a founding partner of Magic Seed Productions.

Selected Clients

Selected Clients

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Raise your voice. Get in touch at sandras@magicseed.co

Raise your voice.
Get in touch at hello@magicseed.co

sandras@magicseed.co

hello@magicseed.co

© Magic Seed 2023

© Magic Seed 2018