Magic Seed is a creative services company passionate about the process of bringing ideas to life.
We love working with artists, brands, and networks to amplify their voices through content creation. We guide our clients through the creative journey of bringing a project to life from the seed of a thought to film, TV, or short-form entertainment content that inspires audiences.
Working in Spanish and English with partners around the world we have a global view and a unique perspective. We celebrate radical inclusion and individuality and believe everyone has a story to tell. We pride ourselves in focusing on stories that have a positive impact on our culture. With deep experience working with high level talent for decades we value the trust our clients continually place in us. We believe that integrity and good vibes will lead to the best results… siempre.
Sandra Sampayo
Creative Director, Talent Producer, & Executive Producer
Sandra Sampayo is a partner and co-owner of Magic Seed Productions.
She is an entertainment professional who got her start at MTV in 1998. Sandra was the Senior Manager of Music Programming and Talent and Artist Relations at MTV Latin America until 2006 and has produced content across Viacom’s international channels MTV, VH1, and Nickelodeon. Sandra was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs.
She is a seasoned producer, creative director, talent producer, and expert in
international productions with high profile talent. In recent years
she has been instrumental in bringing projects to life with NBC, MTV,
Google, and Apple TV among others.
Sandra Sampayo
Creative Director, Talent Producer, & Executive Producer
Sandra Sampayo is a partner and co-owner of Magic Seed Productions.
She is an entertainment professional who got her start at MTV in 1998. Sandra was the Senior Manager of Music Programming and Talent and Artist Relations at MTV Latin America until 2006 and has produced content across Viacom’s international channels MTV, VH1, and Nickelodeon. Sandra was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs.
She is a seasoned producer, creative director, talent producer, and expert in international productions with high profile talent. In recent years she has been instrumental in bringing projects to life with NBC, MTV, Google, and Apple TV among others.
Sandra Sampayo
Creative Director, Talent Producer, & Executive Producer
Sandra Sampayo is a partner and co-owner of Magic Seed Productions.
She is an entertainment professional who got her start at MTV in 1998. Sandra was the Senior Manager of Music Programming and Talent and Artist Relations at MTV Latin America until 2006 and has produced content across Viacom’s international channels MTV, VH1, and Nickelodeon. Sandra was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs.
She is a seasoned producer, creative director, talent producer, and expert in international productions with high profile talent. In recent years
she has been instrumental in bringing projects to life with NBC, MTV,
Google, and Apple TV among others.
Sandra Sampayo
Creative Director, Talent Producer, & Executive Producer
Sandra Sampayo is a partner and co-owner of Magic Seed Productions.
She is an entertainment professional who got her start at MTV in 1998. Sandra was the Senior Manager of Music Programming and Talent and Artist Relations at MTV Latin America until 2006 and has produced content across Viacom’s international channels MTV, VH1, and Nickelodeon. Sandra was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs.
She is a seasoned producer, creative director, talent producer, and expert in
international productions with high profile talent. In recent years
she has been instrumental in bringing projects to life with NBC, MTV,
Google, and Apple TV among others.
Sandra Sampayo
Creative Director, Talent Producer, & Executive Producer
Sandra Sampayo is a partner and co-owner of Magic Seed Productions.
She is an entertainment professional who got her start at MTV in 1998. Sandra was the Senior Manager of Music Programming and Talent and Artist Relations at MTV Latin America until 2006 and has produced content across Viacom’s international channels MTV, VH1, and Nickelodeon. Sandra was heavily involved in their high-profile programs such as Unplugged, Diary Of, Making of the Video, Human Rights Campaign, and VMAs.
She is a seasoned producer, creative director, talent producer, and expert in international productions with high profile talent. In recent years she has been instrumental in bringing projects to life with NBC, MTV, Google, and Apple TV among others.
Lagan Sebert
Director & Executive Producer
Lagan Sebert is a partner and co-owner of Magic Seed Productions. He is focused on creating innovative approaches to media creation.
As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio, PBS, T-Mobile, and Apple. As a director Lagan has won Cannes Gold Lions, Clios, and Webbys and directed A-List music artists including Kesha, Chris Stapleton, Chance the Rapper,
Maluma, Imagine Dragons, Macklemore, Manchester Orchestra and many more.
In the entertainment world Lagan has producing credits on shows including Apple's My Kind of Country, NBC's American Song Contest, NBC's The Voice, NBC's Global Citizen, HBO's L'Oreal's Women of Worth, HBO's Legendary, and Apple's Hannah Waddingham: Home for Christmas.
Lagan Sebert
Director & Executive Producer
Lagan Sebert is a partner and co-owner of Magic Seed Productions. He is focused on creating innovative approaches to media creation.
As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio, PBS, T-Mobile, and Apple. As a director Lagan has won Cannes Gold Lions, Clios, and Webbys and directed A-List music artists including Kesha, Chris Stapleton, Chance the Rapper, Maluma, Imagine Dragons, Macklemore, Manchester Orchestra and many more.
In the entertainment world Lagan has producing credits on shows including Apple's My Kind of Country, NBC's American Song Contest, NBC's The Voice, NBC's Global Citizen, HBO's L'Oreal's Women of Worth, HBO's Legendary, and Apple's Hannah Waddingham: Home for Christmas.
Lagan Sebert
Director & Executive Producer
Lagan Sebert is a partner and co-owner of Magic Seed Productions. He is focused on creating innovative approaches to media creation.
As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio, PBS, T-Mobile, and Apple. As a director Lagan has won Cannes Gold Lions, Clios, and Webbys and directed A-List music artists including Kesha, Chris Stapleton, Chance the Rapper,
Maluma, Imagine Dragons, Macklemore, Manchester Orchestra and many more.
In the entertainment world Lagan has producing credits on shows including Apple's My Kind of Country, NBC's American Song Contest, NBC's The Voice, NBC's Global Citizen, HBO's L'Oreal's Women of Worth, HBO's Legendary, and Apple's Hannah Waddingham: Home for Christmas.
Lagan Sebert
Director & Executive Producer
Lagan Sebert is a partner and co-owner of Magic Seed Productions. He is focused on creating innovative approaches to media creation.
As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio, PBS, T-Mobile, and Apple. As a director Lagan has won Cannes Gold Lions, Clios, and Webbys and directed A-List music artists including Kesha, Chris Stapleton, Chance the Rapper, Maluma, Imagine Dragons, Macklemore, Manchester Orchestra and many more.
In the entertainment world Lagan has producing credits on shows including Apple's My Kind of Country, NBC's American Song Contest, NBC's The Voice, NBC's Global Citizen, HBO's L'Oreal's Women of Worth, HBO's Legendary, and Apple's Hannah Waddingham: Home for Christmas.
Lagan Sebert
Director & Executive Producer
Lagan Sebert is a partner and co-owner of Magic Seed Productions. He is focused on creating innovative approaches to media creation.
As a producer Lagan has developed, sold, and EPd original content for MTV, Discovery Plus, iHeart Radio, PBS, T-Mobile, and Apple. As a director Lagan has won Cannes Gold Lions, Clios, and Webbys and directed A-List music artists including Kesha, Chris Stapleton, Chance the Rapper, Maluma, Imagine Dragons, Macklemore, Manchester Orchestra and many more.
In the entertainment world Lagan has producing credits on shows including Apple's My Kind of Country, NBC's American Song Contest, NBC's The Voice, NBC's Global Citizen, HBO's L'Oreal's Women of Worth, HBO's Legendary, and Apple's Hannah Waddingham: Home for Christmas.
Selected Clients
Selected Clients
Raise your voice. Get in touch at sandras@magicseed.co
Raise your voice.
Get in touch at hello@magicseed.co