Avril Lavigne ft. Nicki Minaj 
Lyric Video

For her latest single, "Dumb Blonde", Avril Lavigne tapped Magic Seed Productions to concept and create the official lyric video.

The high-energy animation was directed by Sebastian Savino and Cyrus Cumming, who wanted to "mirror the defiant anthem" with a bold, pop art inspired visual collage. The result is as fierce as the message Avril Lavigne and Nicki Minaj deliver in the song. 

Magic Seed also created the album art for the single (below).

By Glenn Rowley

Directors

Sebastian Savino & Cyrus Cumming

Art Director

Cyrus Cumming

Design/Animation

Austin Marola

Design

Adam Lowe

Animation

I-Cheng