Shadow. Hustle. Pitch.

Shadow. Hustle. Pitch.

American Student Assistance — Branded Series

This was the type of project everyone could get behind... A great crew working with a pleasant agency (Saatchi) to profile an exceptional bunch of students all pursuing their passions for a client with a worthwhile mission. 

American Student Assistance - - has been creating an ongoing series of videos that encourage kids to make careers out of their passions. Each episode connects a student with a mentor in their dream job, or profiles a student hustling to make their dream a reality. 


Our production company - Magic Seed Productions - worked to cast charismatic and talented high school students in Austin and Seattle and then followed them as they experienced what a day in the life of their dream job would look like. The series was shot vertical, because Gen Z. And we're especially proud of how each episode captures the bubbly, awkward, idealist spirit of teenagers following their dreams.



Saatchi & Saatchi


American Student Assistance 

Executive Producers

Lagan Sebert, Brandon Bloch, Sandra Sampayo 


Brandon Bloch


Austin: Jen Brown
Seattle: Amber Koniniec & Honna Kimmerer


Austin: Jacob Ryan Hamilton & Peter Longno
Seattle: Ryan Huag & Ryan Brown

Many Thanks

Erica Silverman, Jennifer Sherburn, David Barrow, Eden East Farm, Gayle Reaume, Moolah U, Aduro Studio

Selected Projects

Selected Projects

© Magic Seed 2018

© Magic Seed 2018