Here Comes the Change
Here Comes the Change
Kesha — Lyric Video
Our lyric video for Kesha's protest anthem "Here Comes the Change" is inspired by the proud history of American protest.
The video pays tribute to movements of the past through archival footage, and then updates these images with choreographed vignettes that highlight modern-day movements for social change.
Our team developed a unique hologram projection technique to float the words in mid-air and amidts the action. No post-production graphics were used.
This song is the title track to the upcoming Ruth Bader Ginsburg biopic "On the Basis of Sex". And the video's call-to-action, in partnership with Head Count, encourages viewers to register to vote.
"One vote really can change everything."
"One vote really can change everything."
— Kesha
— Kesha
Press: Refinery29
Press: Refinery29
"The message is that the long, proud tradition of American social activism is alive and well. It’s being passed on to the next generation."
"The message is that the long, proud tradition of American social activism is alive and well. It’s being passed on to the next generation."
"The message is that the long, proud tradition of American social activism is alive and well. It’s being passed on to the next generation."
By Kesha
Director
Brandon Bloch
Executive Producers
Lagan Sebert, Brandon Bloch, Sandra Sampayo
Producers
Brandon Bloch, Janice Woods
Director of Photography
Peter Longno
Choreographer
Amy Myers
Art Director
Moyo Oyelola
Editor
JP Damboragian
Music
"Here Comes the Change" by Kesha
