CenturyLink - COVID Anthem

In the early days of the Coronavirus Quarantine, we were contacted with a creative challenge: Could we create a commercial spot about small business recovery, from coast-to-coast, without needing to send a crew into the field? 

Working with our nationwide network of producers, we were able to gather content from 31 small businesses. We sent them shooting guidelines to self-capture content of their businesses and staff using their smartphones. The diverse spectrum of stories were cut together into a 1-minute spot for CenturyLink... all within one week.

Brand

CenturyLink

Agency

PETERMAYER

Directors

Brandon Bloch & Sebastian Savino

Lead Producer

Lagan Sebert

Directors of Photography

31 Small Business Owners

Editor (Director's Cut)

Sebastian Savino