Small is Big
Small is Big
CenturyLink - COVID Anthem
In the early days of the Coronavirus Quarantine, we were contacted with a creative challenge: Could we create a commercial spot about small business recovery, from coast-to-coast, without needing to send a crew into the field?
Working with our nationwide network of producers, we were able to gather content from 31 small businesses. We sent them shooting guidelines to self-capture content of their businesses and staff using their smartphones. The diverse spectrum of stories were cut together into a 1-minute spot for CenturyLink... all within one week.
Brand
CenturyLink
Agency
PETERMAYER
Directors
Brandon Bloch & Sebastian Savino
Lead Producer
Lagan Sebert
Directors of Photography
31 Small Business Owners
Editor (Director's Cut)
Sebastian Savino