rainbow screen grabs1

Press: Refinery29

Press: Refinery29

What's Left Of My Heart Is Fucking Pure Gold & No One Can Touch That

What's Left Of My Heart Is Fucking Pure Gold & No One Can Touch That

What's Left Of My Heart Is Fucking Pure Gold & No One Can Touch That

By Kesha

rainbow-refinery

Lagan worked with Kesha on a plan to release a number of visuals with 5 songs, one per week, leading up to the release of the album. Lagan dug into his media contact list to secure a premiere partner for each video that was released with a corresponding personal blog from Kesha.

We partnered with Mic.com, Refinery 29, Rolling Stone, Lenny Letter, and Huffington Post on this campaign which was heralded within the industry.  The campaign culminated on release day with a live album launch event in partnership with YouTube and Live Nation Productions.  

Album Results

Album Results

Album Debut at #1 on Billboard 200

GRAMMY Nomination for Best Pop Vocal Album

Album Debut at #1 on Billboard 200

GRAMMY Nomination for Best Pop Vocal Album

Album Debut at #1 on Billboard 200

GRAMMY Nomination for Best Pop Vocal Album

rainbow-album cover

In order to maintain momentum within the album campaign Magic Seed was asked to produce 5 live videos as part of the Honda Stage online series with Vevo.  With only three days notice, the Magic Seed team put together a live multi camera shoot at the Hollywood Palladium and delivered the five live videos from the event.

Kesha's  comeback campaign culminated in her powerful performance of "Praying" at the 2018 GRAMMYs. An emotional performance that Vanity Fair called "The Night's Most Powerful Performance".

rainbow at grammys

Selected Projects

Selected Projects

hello@magicseed.co

hello@magicseed.co

© Magic Seed 2018

© Magic Seed 2018