Elevation

Erosion

Branded Content

To showcase it’s most ambitious project to date – a $12M townhouse in Greenwich Village – William Reue Architecture wanted to do more than just take static photos of empty rooms. Brandon Bloch concepted and directed a film that highlighted the space in an artistic way.

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In collaboration with a rising-star choreographer, Sean Roschman, and a dedicated cast of dancers, the team crafted an emotional performance to bring the space to life. Then, working with a trusted camera crew, led by DP genius Tim Sessler, we captured the performance in a fluid single-take style.

The final film puts the viewer in the position of a fourth dancer, moving around and through the space on a journey that far exceeds your typical real estate tour.  

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"The video of the dance would, in a sense, capture the spirit of building in a kinetic way – much more descriptive, real, and alive than two-dimensional photographs ever could."

"People should be able to love whoever they want to love. That’s what love is."

— William Reue, Architect

— Kesha

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Client

William Reue Architects

Director

Brandon Bloch

Director of Photography

Tim Sessler

Editor

Michael Mazur

Choreographer

Sean Roschman

Selected Projects

Selected Projects

hello@magicseed.co

hello@magicseed.co

© Magic Seed 2018

© Magic Seed 2018