Edible Arrangements — Commercial

Who doesn’t love Edible Arrangements? Especially around the holidays, a surprise basket of colorful fruit can add a much-needed pop of color to the grayscale tones of winter. Magic Seed worked with a cast of choreographed dancers and dedicated art department to convert a NYC office into an over-the-top dance party and bring the season to life for Edible Arrangements’ holiday campaign.

The Results

Director

Lagan Sebert & Jonah Best

Executive Producers

Sandra Sampayo, Brandon Bloch & Lagan Sebert 

Agency

VaynerMedia

Line Producer

Emily McEvoy

Director of Photography

Kevin Hayden

Choreographer

Eric Jackson Bradley

Production Designer

Prisca Choe

Client

Edible Arrangements